Friday, September 19, 2014

How a new league logo can turn into something moe.


Next. It’s a word that nods to the future with a wink to the past. Next year. The next generation. It reminds us that tomorrow is more important than yesterday and that the best question you can ever ask is: What’s next? At MLS, we’ve been asking What’s next? since the league's founding nearly 20 years ago. And recently the answers have been exciting and remarkable: new clubs, new stars, new media partnerships, new stadiums, and new fans. It’s all part of what’s next. And it deserves a new brand identity. Welcome to #MLSNEXT.

WORDMARK: MLS stands for Major League Soccer.
SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
STARS: The three stars represent the pillars of our brand: For Club, For Country, For Community.
PERIMETER: The perimeter represents the lines that mark off the field of play.
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world.

Of course...if you really think about it, the open white space can be interpreted as a window, so if we do some tweaking, we get this.

Major League Soccer = MLS = Madoka Loves Saimoe.

2channel Anime Saimoe 2014: Second Round Odds, Match Day 2

Misaki Shokuhou @ A Certain Magical Index 3-1
Megumi Natsu @ Is The Order A Rabbit? 10-1
Prediction: Misaki Shokuhou by <=50
Over/Under: 500

Rena Ryuuguu @ When They Cry 4-1
Natsumi Koshigaya @ Non Non Biyori 11-1
Prediction: Rena Ryuuguu by <=50
Over/Under: 500

Kinue Atago @ Saki EVEN
Takao @ D-Frag! 20-1
Prediction: Kinue Atago by >=50
Over/Under: 500

2channel Anime Saimoe 2014: Second Round Results, Match Day 1

1位 393票 高鴨穏乃@咲-Saki- 全国編
2位 194票 南夏奈@みなみけ 夏やすみ

1位 371票 鹿目まどか@劇場版 魔法少女まどか☆マギカ[新編]叛逆の物語
2位 247票 園城寺怜@咲-Saki- 全国編

1位 335票 東條希@ラブライブ!
2位 257票 福路美穂子@咲-Saki- 全国編