Calling out the dissenters

I stumbled upon an article regarding the introduction of Hawaii's current logo, and I found some interesting dissent regarding the then-new logo.

Rex Horita, Palolo: "I like it. You know, it's very nice. It's trendy. It has the Hawaiian kapa print. That's a good touch to it. The only thing I object to is black. I don't think black should be in the color of the scheme of the rainbows of green and white."

Eric Olmos, Makiki: "I don't have much to say about the new logo. It's just ugly, and I like the old one better."

Alice Kamahele, Kaimuki: "I like the old logo because it says UH and the Rainbows. It just goes together. The other 'H' doesn't do anything. It's just 'H' nothing."

Priscilla Brede, Kailua: "I do not like this new University of Hawaii logo. It does no justice for the University of Hawaii Rainbows, and I like the old symbol and changing it might not bring good luck for the team. And right now we have a good team, all good coaches, so please don't change that logo."

Elsie Hollingsworth, Pearl City: "I want to register my disgust with the new Hawaii logo. I don't know how they got to the stage where they're actually painting it on the floor. It's static. We are Hawaii Rainbows. I don't see anything that was wrong with the logo that we had. They need to come up with something that actually reflects. It's very static looking. It has very little to do -- that sharp points and angles -- that doesn't even to me reflect kapa. There's a lot of kapa designs that would have been better suited. I don't know who came up with this, but I think it's a lousy design. We are the Hawaii Rainbows. Let's get a rainbow in there some place."


Becky Fitzgerald, Aiea: "The University of Hawaii athletic department will no longer get any of my money from the purchase of apparel or other souvenir items with the new logo. The new logo does not appeal to me at all. Just looking at it annoys me and I find something about the design very irritating. Bring back the rainbow!"

im Risser, Makiki: "They paid money for this?! The rainbow best represents the multi-ethnicity of Hawaii. The rainbow is prevalent in Manoa Valley. Does June Jones hate the rainbow?

Kimberly Vierra, Waipahu: "As a UH graduate, I am somewhat disappointed to find out the old logo changed, but when I really look at and compare the two, I like the new one better -- it's definitely bolder and more collegiate looking, not whimsical like the multi-colored rainbow logo. So change isn't necessarily bad. I could get used to this one."

Louise Langley, Ewa Beach: "I like the old logo better because it's alive. The new logo looks real dead, boring."

John Iwashita, Waialae-Kahala: "I think the new logo is ugly. The rainbow is synonymous with UH, especially the Manoa area."

Scott Lum, Seattle: "My gosh, how ugly can you get! As a UH grad living on the mainland, I'm always concerned at how the people on the mainland view things in Hawaii. This logo has got to be the worst. How many people outside the islands will know that the design is an old Hawaiian kapa pattern? After seeing the poor attempt to incorporate it into the university's logo, how many people will care? Our logo is an important part of our brand and usually one of the first impressions made on people. Rainbows, the ocean, native foliage and flowers -- these things represent Hawaii."

Brian Kajiyama, Kailua: "Bring back the old one. The UH with the rainbow scheme made people notice us. Rainbows have a special significance here in Hawaii and our environment lends itself to showcase this aspect of nature, rainbows. The rainbows made us unique!"

Randolph Hack, Kaimuki: "I don't like the new logo. Hawaii is the Rainbows. We are the rainbow state."

Nobu Nakamoto, Aiea: "I hope I can still buy stuff with the Rainbow logo. And why, since they've dumped the rainbow, are they selling the new stuff at the RainBowTique? Shouldn't they be sold at the H-tique?"

Pam Toyooka, Makiki: "I don't mind the way 'Hawaii' is shown on the floor of the 'Stanley.' It has a classy, 'Hawaiian-ish' feel to it. But I don't think I would like just the 'H' by itself. ... And I really don't like the jagged 'H' that is shown by itself. I much prefer the old logo with the 'UH' next to the rainbow."

Aaron Lau, Nuuanu: "If you take out the Rainbow piece of the logo, what will our nickname be? The H's? The block letter is supposed to have a kapa print trim. I do see a slight hint of what they tried to do, but the Hawaii theme is not obvious. If I were from the mainland and I saw this 'H', I wouldn't connect Hawaii with it at all."

Judith Lewis, Nuuanu: "You're right: Love it or hate it. I hate it. Destroys what Hawaii means to many, on many levels -- warmth, colorful, paradise, unique, close to nature, multiethnic (rainbow coalition). ... I know the new image, especially with black and silver, was to give the impression of brute force, strong and scary -- not Hawaii at all, maybe football to some, but the U of H is not only football to many of us. The new logo is a sellout, a PR nightmare and false, false, false!"

Charlie Colburn, Ala Moana: "Why? What was wrong with the Rainbows? I have to believe many, if not most, are not going to approve. Bring back the 'Bows."

Rich Figel, Kailua: "If the rainbow isn't a symbol for the people of Hawaii to rally around, what is?"




It should be noted that Kajiyama is currently the student assistant for the 2007 Hwaii Warrior football team, if you have been following them.

Given the fact that this logo has been helping Hawaii Athletics more than harming them, AND that this is the logo the Warrior football team has been wearing on their undefeated regular season campign, and into this year's Sugar Bowl, the Bedlam edicts a fatwa to the people mentioned here.

I call out these people listed in this entry.. You know who you are, and if you have a Blogger account, I would like to know if, after seven years of this new logo, you still feel the same way, or if you've changed your mind to the fact that you recant on what was mentioned, and you were proven wrong.

Step up, be honest, fate willing, and post in the comments section below by clicking on the link. Mahalo from BoBA, and Hauoli Makahiki Hou.