The deviantART Fella, the official mascot for the site, is an apparent aficionado of the spread you all know as Nutella. So, in a little act of sneakiness, he steals the jar from the girls of the Sakuragaoka High School Light Music Club.
A skit.
Fella: Oh yeah. Mine...
Yui: Ehhhh? Who stole the Nutella jar?
Azusa: Yui-sempai, there he is!
Yui: Should we go get him and ask him to bring it back?
Ritsu: Nah, we'll just go ahead and let him have his share?
Yui: Ricchan, are you serious?! He might eat the whole jar!
Ritsu: No, he won't.
Tsumugi: Um, I can always buy you guys a pack or two of jars.
Mio: Mugi's right, you know.
Ritsu: We figured you were on it.
Mio: But why are we stalking dA Fella anyway?
Yui: We want our Nutella back!
Fella: Correction...was your Nutella. Now it's mine's. At least until I get my fill.
Yui: Mou! Hmph!
Fella: Heheh.
Everyone: Happy World Nutella Day, everybody!
Now we return to your regularly scheduled blogging, already in progress.
K-ON! is (C) Kakifly/Kyoto Animation, dA Fella is (C) deviantART, Inc.
Check out more photos of the good stuff, with the K-ON! girls modeling with the Nutella jar right here.